Don't forget local to look to industry specific trade organizations, blogs or trade shows. For instance, I have a strong affinity for Halloween, so I found that Party & Halloween trade magazine is a great resource to show what's trending at party stores across the world, way ahead of time.
- Holidays + National Days
Speaking of fall... Is it Fall yet? I love the warm days, colorful leaves + brisk fall nights. I love the change of seasons. It's pretty easy to create content around these fun, unusual and unique National Days.
Did you know today is National Iced Tea Day?
It's easy to schedule these way in advance; or the night before or if you're anything like me. Pull out holidays + days that are relevant to your customers and products.
A blogging classic, the how-to post is favorited by bloggers and readers alike. They're valuable and helpful, they make great pieces of evergreen content that stand the test of time, and they're an inbound marketing staple to reap the benefits of educating your prospects.
As a matter of fact, our that how-to style posts generate an average of 45% more views than all other types of posts on our blog.
They are boring, but people love them.
- Subscription Box
For brand owners, the primary appeal of a subscription box is the recurring revenue. Our Scent Club subscribers are our most zealous fans. They want our box and they want to be the first to get it. The same also applies to limited edition products. We combine the two in our box.
My all time, personal favorite: listicles. Listicles (lists + articles) are our most consumed type of content. They are short + sweet, easy to consume and highly relatable. If you've clicked over to BuzzFeed, you've read a listicle.