How Private Label Works

Launching your own fragrance line is easier than you think. We’ve streamlined the process so you can go from idea to finished product without the overwhelm.

Step 1: Choose Your Fragrance

Start by selecting from our library of over 1,800 scents.

From fresh and clean to warm and gourmand, there’s something for every brand vibe. You can sample first or jump right in if you already know what you want.

Step 2: Choose Your Product + Bottle

Select your format:

• Perfume Spray (EDP)
• Perfume Oil (Roll On)
• Perfume Mist (Water Based)
• Bath & Body or Home Fragrance

Then choose your bottle style, size, and cap finish to match your aesthetic.

Step 3: Design Your Label

After purchase, we’ll send you a label template with exact sizing.

You’ll add your:

• Logo
• Brand colors
• Product name
• Required label info

This keeps the process fast and gives you full creative control.

Step 4: Production Begins

Once your order is placed and details are confirmed, we move into production.

• Small batch, made fresh
• Typical turnaround: 10-15 business days
• May extend slightly during high volume

Step 5: Label + Finish Your Products

Your order arrives filled and ready.

You’ll apply your labels, allowing you to:

• Make final adjustments
• Ensure perfect placement
• Avoid delays in production

Need help? We’ll guide you on best practices so it looks polished and retail ready.

Step 6: Launch + Sell

That’s it. Your product is ready to go.

Sell online, in store, at events, or as part of a larger collection.

Quick Notes (So There Are No Surprises)

• Low minimums to get started
• Labels are applied on your end (50+ per scent for us to label)
• Boxes are not included (500 minimum for custom packaging)
• Fully custom projects fall under custom development

The Bottom Line

You bring the brand.
We handle the fragrance.

Yes! You can fully customize your label using your own logo, colors, fonts, and branding style.

Once your order is placed, we’ll send you a ready to use template so you can easily design your label in Canva or your preferred design program.

We offer a curated selection of modern perfume bottles and cap options designed to keep our private label program streamlined, affordable, and production friendly.

Current options include Modern Round and Modern Square bottles paired with finishes such as gold, matte gold, wood, or specialty caps depending on availability.

Bottle and cap availability may vary based on supplier inventory and seasonal stock levels. If you'd like to review options before ordering, we recommend purchasing a sample.

Our private label program uses select bottles and packaging components to help keep turnaround times fast and pricing accessible.

If you’d like to use a completely custom bottle, you’re welcome to source your own components, and we can provide a custom quote for filling based on compatibility and production requirements.

Before quoting, we require a physical sample of the bottle and all related components for testing and evaluation. Custom component projects require a minimum order of 500 units.

We can also source specific bottles and cap combinations, custom boxes, specialty finishes, and elevated packaging components for qualifying projects starting at 500 units or more. Please note that custom sourcing projects typically have lead times of approximately 16–20 weeks.

As a general rule, the more custom or specialized the packaging, the higher the minimum order requirements and production costs. Highly customized bottles, molds, finishes, or luxury packaging components may require significantly larger manufacturing minimums, and it’s not uncommon to see minimums start around 10,000 pieces for fully custom packaging projects.

After purchase, you’ll receive an intake project form to complete. This helps us better understand your packaging vision, specifications, and sourcing needs before beginning the process.

Once submitted, our team will review your request and provide a sample and custom quote within approximately 4–6 weeks.

Lead times may vary depending on supplier availability, project complexity, and seasonal demand. Extended lead times are especially common during Chinese New Year closures (typically mid January through February), 4th quarter holiday production planning beginning in late July, and peak holiday manufacturing periods.

We recommend planning custom packaging projects well in advance, particularly for highly customized components, seasonal launches, or holiday collections.

If you'd prefer to fill your own bottles for small batch testing or production, we also offer bulk fragrance options.

We provide the template, sizing, and print guidelines, but the actual label design is created on your end.

Our templates make it super easy to personalize your labels using Canva or your preferred design program. This keeps the process fast, affordable, and fully in your control.

If you already have a designer, they can simply use our template to format everything correctly.

For smaller production runs under 50 units per SKU, labeling is typically handled on your end. This helps keep our private label program streamlined, affordable, and fast moving while giving you full control over your final presentation.

After purchase, we can provide helpful resources for DIY labeling, including recommended label sizes, printing tips, and trusted printing partners if you prefer to outsource production.

If you’d prefer fully printed and professionally applied labels, we also offer White Glove Labeling Services.

Labeling Requirements
• Minimum for in-house label printing + application: 50 units per fragrance
• Orders under 50 units can still qualify for White Glove Labeling for a $95 setup fee per SKU

Yes. We share design examples in our templates for inspiration so you can get a feel for label sizing, layout, and the overall finished look before creating your own design.

If you'd like to see some perfume designs we’ve worked on recently, we’re happy to share examples for inspiration so you can get a feel for label sizing, layout, and the overall finished look.

Boxes are not included with standard private label orders. Custom boxes are available, but they typically require a minimum order of 250 units per style due to supplier manufacturing requirements.

Most newer brands choose to launch without boxes initially and add custom packaging later as they grow. This helps keep startup costs lower while allowing you to test your fragrance line, build your audience, and refine your branding before investing in larger packaging runs.

Many clients begin with just the bottle and label, then gradually add:
• Custom boxes
• Specialty finishes
• Inserts or cards
• Retail packaging upgrades

This staged approach is very common in the fragrance industry and allows brands to scale more intentionally without overcommitting upfront.

Your order will arrive filled & ready, but labels are typically applied by you or your team. This allows you to:

• Make last minute changes
• Ensure everything is aligned perfectly
• Avoid delays in production

If you need guidance on applying labels, we can walk you through best practices.

Private Label is a fast track option:

• Choose from our fragrance library with 1900+ fragrances
• Use our bottles & components
• Add your branding
  

Custom Fragrance is a fully bespoke process:

• Starts at $3,500 per scent
• 16-20 week development timeline
• Hands on formulation & revisions

Yes. That’s one of the biggest advantages of our program.

We specialize in small batch production so you can test, launch, and grow without committing to large inventory upfront.

Many brands start with private label, validate their concept, then upgrade into custom fragrance, packaging, and full brand development once they’re ready to scale.

Yes. We offer bulk fragrance options if you prefer to fill your own bottles or use your own packaging.

Bulk sizes typically range from 32 oz up to 1 gallon, making it easy to scale based on your needs.

This is a great option if you:

• Already have your own bottles or components
• Want full control over filling and production
• Are creating kits, sets, or custom packaging
  

Our bulk fragrances use the same clean, consciously crafted formulas as our private label products.

Simply click into any product and you’ll see available bulk sizes listed.

Popular bulk options are available for:

• Perfume
• Perfume Mist
• Perfume Oil
  

This is a great option if you plan to fill your own bottles, samples or use custom packaging.

If you’re not sure which route is best, we’re happy to point you in the right direction based on your setup and goals.

Pre Production Samples are intended to help you review packaging quality, sizing, finishes, and overall presentation before placing a larger production order.

PP Samples may include bottles, caps, sprayers, label examples, and select packaging components.

A Pre Production Sample is perfect for:
• Reviewing bottle styles, caps, and sprayers in person
• Testing label sizing, placement, and artwork
• Comparing packaging options before committing to production
• Planning product photography and launch content
• Presenting concepts to partners, investors, or retailers
• Outsourcing custom boxes or specialty packaging
• DIY labeling and at home application testing
• Evaluating overall quality, scale, and shelf presence
• Creating mockups for marketing and social media
• Ensuring your packaging aesthetic aligns with your brand vision

We ship worldwide.

Shipping is calculated at checkout based on package weight and destination.

Please note that international orders may be subject to customs fees, duties, taxes, or import charges imposed by your country, which are the responsibility of the recipient.