Our straightforward process to bring your brand’s fragrance to life.

Creating a private label perfume doesn’t need to feel overwhelming. At Wicked Good, we’ve simplified the process so you can focus on what matters most; growing your brand and delighting your customers. Whether you’re a boutique, spa, subscription box, or lifestyle brand, our team makes it easy to design a signature scent that feels uniquely yours.

Here’s how our private label perfume process works—step by step.

Step 1: Choose Your Product

We start with the basics: what type of fragrance product do you want to offer? Perfume, body oil, perfume oil rollerball, candle, room spray—the choice is yours. Many of our clients start with one hero product, then expand once they see the response.

Example: A yoga studio might begin with a calming perfume oil roller, then add candles and sprays as customer demand grows.

Step 2: Select a Scent

Next comes the fun part—picking a fragrance! You can:

• Choose from our existing library of 1,700+ scents
• Work with us to create something completely custom

Not sure where to start? Book a private label consultation + we’ll guide you with questions about your brand vibe, target customer, and the mood you want your scent to evoke.

Step 3: Design Your Packaging

Your product should look as good as it smells. We offer:

• Stock packaging (fast + affordable)
• Custom jars, bottles, and sprayers for a more unique look (12-16 week lead + higher minimums, starting at 144 units)
• Label templates you can customize—or design from scratch

This ensures your perfume matches your brand identity, whether it’s chic, earthy, or playful.

Step 4: Order Samples

Before we move into production, you may want to order samples to test. This way, you can be confident about the fragrance, packaging, and overall presentation.

Step 5: Fragrance Production

Once approved, we move into production. Our current lead time is typically 10–15 business days. We handle the blending, bottling, labeling, and packaging—so you don’t have to stress about logistics.

Step 6: Delivery + Launch

Your finished products arrive ready to sell. All that’s left is announcing your new fragrance launch to your customers. We even share ideas for how to roll it out—whether it’s a soft launch with VIP customers or a full campaign.

Why Brands Choose Wicked Good for Private Label

• Experience: We’ve been handcrafting perfumes + home fragrance since 1990.
• Flexibility: Start small or scale big—we’ll grow with you.
• Speed: Our process is streamlined so you can launch quickly.
• Support: From choosing scents to marketing tips, we’re here every step.

Ready to Create Your Signature Scent?

Launching a private label perfume doesn’t have to be complicated. With Wicked Good, it’s as simple as 1-2-3 (well, technically 6).

👉 Contact us today to start your private label journey. Your brand’s custom fragrance is just a few steps away.