Pure White

Effervescent. Elegant. Timelessly Modern.

Pure White reimagines the grandeur of the Regency and Victorian eras with a sparkling modern twist. Like capturing the lively fizz of champagne in a crystal flute, it’s a fragrance that celebrates refined elegance while bubbling with contemporary charm.

The experience begins with a dazzling burst of citrus, zesty lemon, bright bergamot, and juicy grapefruit; an opening as crisp and exhilarating as the pop of a champagne cork. The heart unfolds with the delicate sweetness of pear, the green sharpness of petit grain, and the resinous lift of galbanum, evoking the dewy freshness of a Victorian garden at first light. As it settles, ambroxan adds a subtle, salty depth while white musk wraps the composition in soft warmth, leaving a trail that is both sophisticated and quietly magnetic.

A sparkling ode to history with a modern pulse, Pure White is champagne for the senses; effortless luxury bottled to perfection.

Fragrance Profile:
Fragrance Family: Citrus / Fresh
Style Type: Refined Elegance
Notes:
• Top: Lemon, Bergamot, Grapefruit
• Heart: Pear, Petit Grain, Galbanum
• Base: Ambroxan, White Musk

Smells like crisp champagne bubbles and polished grace; bright, timeless, and undeniably chic.

Found in 1760, House of Creed creates highly original fragrances of extravagant quality. Highly coveted and illusive, the mystery of Creed dates back to King George III to Hollywood legends. The classic editions, which are fragrances that had long ago captured the attention and patronage of aristocrats all over the world. The discretion that Creed employs is an important part of their success. The brand has remained largely unknown by all but the richest and most famous.