Step into the world of fragrances and unlock the mystery behind perfume, cologne, and other mesmerizing scents. 

As you browse through the fragrance section, you'll encounter an array of names like eau de toilette, parfum, and eau de cologne. Each one has its own unique essence that differentiates it from the other.

Buying the perfect fragrance type can be overwhelming, but choosing the right concentration is just as important as finding the right scent. Too light, and it'll fade away quickly, but too strong, and it'll weigh on you and everyone around you.

It all starts with the blending of notes that give fragrances their captivating aroma, mixed with a carrier like alcohol. The alcohol is as crucial as the oils because it determines the concentration of the scent and its longevity on your skin. Here at Wicked Good we use the highest quality certified organic sugarcane alcohol -- and it doesn't get any better than this! 

Pure Perfume, Parfum or Extrait De Parfum

Pure perfume, also known as parfum or extrait de parfum, is the most potent and expensive type of fragrance. It contains between 15 and 30 percent perfume oil and creates a thick, dense aroma that lingers in the air like a cloud.

Eau de parfum is the next highest concentration of perfume oils, ranging from 15 to 20 percent. It's designed to last all day on your skin without overwhelming others nearby.

When you wear pure perfume, its sillage is unmistakable. Its aroma is thick and heavy, forming clouds of scent that envelop you and linger in the air long after you've left. It's almost like you can taste the fragrance with each breath you take. And when you hug someone wearing pure perfume, the aroma transfers onto your skin, leaving you smelling like them for hours. It's just like lipstick - it has the power to transfer and leave a lasting impression.

Eau de Parfum (EDP)

Eau de Parfum (EDP) is a fragrance with a higher concentration of perfume oils, typically ranging from 15 to 20 percent. It's designed to last all day on your skin without overwhelming others nearby, or leaving a trail of aroma on someone else's neck after a warm embrace. Eau de parfum is the most popular fragrance category and the go-to choice for new fragrance releases. You'll find many perfumes on the department store counters with this concentration. From morning till night, the scent remains prominent and detectable, lingering on your skin even after undressing at night. 

Eau de Toilette (EDT) 

Eau de Toilette (EDT) is a fragrance with a lower concentration of perfume oils, usually ranging from 5 to 15 percent. It's perfect for those who prefer a lighter scent that doesn't necessarily last until the end of the evening. Some believe that EDTs are more suited for daytime wear, while EDPs are best for the night. But when it comes to beauty, it's all about personal preference. Follow your instincts and do what feels right.

Many popular fragrances start as EDPs and then are released in EDT versions with lighter notes. Some of the heavier elements like woods and patchouli are removed, and florals or citrus notes may be added to enhance the fragrance's effervescence.

Some experts suggest switching fragrances after the EDT scent fades away entirely. But even when the fragrance appears to have disappeared, its oils can reignite when they come into contact with moisture. Have you ever noticed a lingering scent on your skin after washing your hands or getting caught in the rain? If you decide to switch to a different fragrance, make sure it complements the older one, as the new scent just may rejuvenate the older one.

Eau de Cologne

Eau de Cologne is often associated with masculine scents in North America. However, it's actually a fragrance with a very light concentration of perfume oils, usually ranging from 2 to 4 percent, blended with more alcohol, making it perfect for a quick spritz to freshen up. But, its longevity is only a few hours, and it's not ideal for lasting wear throughout the day.

Eau Fraiche

Eau Fraiche, much like Eau de Cologne, has a low concentration of alcohol, ranging from 1 to 3 percent. However, the difference lies in the mixing process, as Eau Fraiche is blended with mostly water, making it an ideal quick refresher without leaving a long-lasting scent.

Most perfume counters organize their products by brand or price, rather than type. Wicked Good offers a variety of fragrance type of each scent, so you can find the perfect option for you. There's a type of fragrance that suits your lifestyle, whether you prefer a classic all-day wear of Eau de Parfum, the stronger aroma of Pure Parfum, or the lighter, more temporary wear of Eau Fraiche.