Fragrance Trends for 2019: What’s Shaping the Scent World This Year?

As we step into 2019, the fragrance world is buzzing with innovation, individuality, and an ever-deepening connection to wellness and sustainability. Perfume is no longer just an accessory; it’s a statement, a mood enhancer, and a tool for self-expression. This year, the trends are bold, fresh, and exciting—perfect for anyone looking to revamp their olfactory wardrobe.

1. Sustainability at the Forefront

Consumers are demanding eco-friendly, sustainable fragrances, and the industry is delivering. Transparency in sourcing, recyclable packaging, and a focus on ethical production practices are defining this year’s offerings. Perfumes that support fair trade and use natural, renewable ingredients are taking center stage.

At Wicked Good, we embrace this trend by incorporating sustainable practices and using natural elements that are kind to both your skin and the planet.

2. Wellness and Aromatherapy-Inspired Scents

Fragrance is being reimagined as a tool for wellness and self-care. From calming lavender to uplifting citrus, scents designed to enhance your mood and overall wellbeing are more popular than ever. This trend ties into the broader focus on mindfulness and relaxation, making perfumes an integral part of daily rituals.

Explore our Lavender Chamomile or Mandarin Myrrh scents for a moment of calm in your busy day.

3. The Rise of Molecular Scents

Perfumes that feature molecular ingredients are gaining traction for their modern and minimalistic vibe. These scents often highlight synthetic molecules like Iso E Super or Ambroxan, which blend seamlessly with the wearer’s skin to create a personal and unique aroma.

Molecular fragrances are perfect for those who love subtlety and sophistication. They’re a conversation starter for anyone looking to explore the cutting edge of perfumery.

4. Genderless Fragrances Continue to Dominate

The boundary-breaking trend of gender-neutral fragrances is stronger than ever in 2019. These versatile scents often balance woody, spicy, and floral notes to create something universally appealing. With inclusivity being a major theme in fashion and beauty, unisex fragrances feel more relevant than ever.

Wicked Good favorites like Voodoo, Oud, and Egyptian Musk continue to capture this trend’s essence.

5. Revival of Vintage Scents

2019 is the year of nostalgia in fragrance. Classic scents from the ‘70s, ‘80s, and ‘90s are making a comeback, often reimagined with a modern twist. Expect notes like aldehydes, musk, and powdery florals to appear in more contemporary compositions, offering a fresh take on timeless classics.

Dive into our Sense & Sensibility or Mahogany Teakwood perfumes for a vintage vibe that feels fresh.

6. Bold Gourmand Scents

Gourmand fragrances are getting bolder and more experimental. Think rich caramel, dark chocolate, and warm spices paired with unexpected notes like oud or tobacco. These indulgent, edible-inspired scents are perfect for colder weather or when you want to make a lasting impression.

Try our Caramel Macchiato or Tobacco Caramel for a luxurious gourmand experience.

7. Experimental Floral Compositions

Florals are taking a creative leap in 2019, combining unexpected notes like pepper, leather, or incense for depth and intrigue. These modern florals move beyond traditional sweetness, offering bold and complex profiles that appeal to a wider audience.

Our Magnolia Noir or Rose Jam perfumes perfectly encapsulate this fresh floral movement.

8. Destination-Inspired Fragrances

Travel is inspiring more fragrances, with scents designed to transport you to exotic locations. Notes like salty sea air, tropical fruits, and earthy woods create perfumes that feel like a passport to far-off destinations.

Escape with Wicked Good’s Sea Salt Driftwood or Island Coconut, and bring the vacation to your daily life.

9. Fragrance Layering is Here to Stay

Layering perfumes is no longer just for the pros. More brands are encouraging consumers to mix and match fragrances to create their signature scent. It’s all about customization and adding versatility to your perfume collection.

Wicked Good’s wide range of scents makes layering simple and fun—try pairing Fig Apricot with Vanilla Oak for a unique, cozy blend.

Closing Thoughts

Fragrance in 2019 is all about breaking boundaries, embracing sustainability, and finding scents that resonate on a deeply personal level. Whether you’re drawn to the clean simplicity of molecular fragrances, the indulgence of bold gourmands, or the mindful benefits of aromatherapy-inspired scents, there’s something for everyone this year.

At Wicked Good, we’re thrilled to help you navigate these trends and discover your perfect match. From timeless classics to bold innovations, our collection is designed to celebrate individuality and the joy of scent.

Ready to explore 2019’s top trends? Browse our collection and find the fragrance that speaks to you today!