Cosmopolitan x Wicked Good Fragrance Brit + Co x Wicked Good Fragrance
Cosmopolitan x Wicked Good Fragrance Brit + Co x Wicked Good Fragrance
National Pie Day Perfume: Smell Like Dessert | Wicked Good

National Pie Day Perfume: Smell Like Dessert

January 24 is National Pie Day, which feels like a gentle nudge from the universe to embrace comfort, nostalgia, and anything that smells like it came out of a warm kitchen. Pie is cozy. Pie is memory. Pie is that first forkful that makes you close your eyes for a second.

And yes, pie is absolutely a fragrance category now.

Gourmand scents have been having a moment for years, but pie-inspired perfumes? That’s where nostalgia meets indulgence. Sweet, buttery, spiced, creamy. The kind of scents that make people lean in and say, “You smell amazing—what is that?”

So in honor of National Pie Day, we’re serving up slices you can wear.

Caramel Cream Pie

Caramel Cream Pie is pure dessert decadence. Think silky custard, buttery crust, and a glossy caramel drizzle that makes your mouth water. It’s warm, creamy, and slightly addictive; the olfactory equivalent of licking the spoon when no one is looking.

Vibe: Cozy sweaters, vanilla lattes, and soft lighting.
When to wear: Date night, lounging, or when you want to smell edible.

Mulberry Pie

Jammy berries meet flaky pastry in this juicy, nostalgic scent. Mulberry Pie is playful, fruity, and slightly tart with a sweet baked finish. It feels like summer picnics, stained fingers, and grandma’s kitchen in the best way.

Vibe: Cottagecore, berry stained fingers, vintage gingham.
When to wear: Daytime, spring and summer, or whenever you need a mood boost.

Apple Pie

The classic. Warm apples, cinnamon, and that golden buttery crust. Apple Pie perfume is comfort bottled. It’s sweet but balanced, familiar but still intoxicating.

Vibe: Autumn afternoons, cozy kitchens, and soft scarves.
When to wear: Fall, holidays, or whenever you want instant comfort.

Banana Cream Pie

Creamy banana custard, fluffy whipped topping, and a hint of vanilla pastry. Banana Cream Pie one is playful, retro, and unexpectedly chic. Banana notes in perfumery are trending, and this is the fun, flirty way to wear them.

Vibe: Retro diner, pastel nails, and glossy lips.
When to wear: Brunch, casual days, or when you want a happy scent.

Pumpkin Pie

Pumpkin spice but elevated. Spiced pumpkin, creamy filling, and that warm baked crust that screams holidays. This isn’t basic. Pumpkin Pie perfume is cozy, spicy, and grown.

Vibe: Fall sweaters, candlelit evenings, and holiday baking.
When to wear: Fall through winter, or whenever you want seasonal comfort.

A Slice Of Nostalgia

Cereal jingles stick because they’re tied to emotion.
Pie scents stick for the same reason.

Pie = home. Celebration. Family gatherings. Holidays. Lazy Sundays. These fragrances tap into that emotional memory loop, where scent triggers comfort faster than a photo or a song ever could.

One spritz and suddenly you’re back in the kitchen, watching someone roll dough, waiting for dessert, or sneaking a bite before dinner.

That’s the magic of gourmand perfumery.

Shop the Pie Perfume Collection

If you’re craving dessert without the dishes, explore our full pie inspired fragrance collection. Because calories are optional, but smelling delicious is not.

Mix + Match: Build Your Own Pie Moment

Here’s where it gets really fun.

Start with Pie Crust; the buttery, baked backbone that makes everything else feel grounded and delicious.

From there, you’re basically holding the keys to your own custom pie shop.

Add your favorite fruits. Add citrus. Go creamy. Go bright. Go chaotic good.

Strawberry for something juicy and flirty.
Lemon meringue when you want sweet with a little zing.
Key lime for that tart, sun soaked twist that smells like vacation dessert.

And that’s just the beginning.

Our single perfume notes collection lets you layer exactly what you love — no rules, no pressure, no wrong answers.

Think of Pie Crust as the base…
Everything else is your filling.

One day you’re classic apple.
The next you’re lemon meringue with extra attitude.
Same crust. Completely different vibe.

That’s the beauty of fragrance when you stop wearing it the “right” way and start wearing it your way.

Pro tip: Start light. Let it settle. Add more if you want.
You’re not baking: you’re composing.

Final Slice

National Pie Day is your excuse to lean into sweet, nostalgic, slightly indulgent scents. Wear your dessert. Layer your comfort. Smell like someone who definitely brought the pie; and kept the recipe secret.

And honestly? That’s a power move.


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