WICKED GOOD STORY
Est. 2017 • Chicago, IL
The Wicked Good Story
Luxury fragrance. Zero rules. Endless possibilities.
“We believe the ritual of applying fragrance is short, but significant. We hope that when you apply Wicked Good, you experience a moment of pure joy that adds a skip to your step and a twinkle in your eye.”
Brewed in the Windy City
What started as a hobby transformed into a full fledged scent obsession. Cheri Tracy, our founder, spent years studying the art and science of aromaology—working with essential oils, distilled flower essences, and perfume notes, enamored by their power to promote a sense of wellbeing.
She began whipping up special blends for personal use and as gifts for family and friends. Demand quickly outgrew her kitchen. In 2017, Wicked Good launched on Etsy—and a whirlwind of goodness began.
Today, Wicked Good is a full fragrance house rooted in the same handcrafted spirit: every bottle made to order, every scent a small batch labor of love, every blend a tiny act of alchemy.
Wicked Goodness
A playground, not a perfume counter.
Luxury fragrance can feel intimidating. Wicked Good makes it fun. Discover scents through our monthly club, seasonal collections, nostalgic themes, pop culture inspirations, road trips, gardens, cocktails, books, and places.
Every order is handcrafted. blended, poured, labeled, and packed by a small team in Chicago.
One fragrance. A whole obsession.
When you find the one, wear it, light it, soak in it, wash with it, scent your home with it, and even your laundry. Explore your favorite fragrances across an ever growing collection of handcrafted products.
Our fragrances embrace the centuries old craft of Bourbon perfumeries—with a bold, modern sensibility and a touch of whimsical magic. Inspired by fantasy, fairies, legends, and lore, each scent is a portal to somewhere extraordinary.
Scent Knows No Borders
From Chicago to the world—we’ve shipped orders around the globe and across every corner of the US. And we’re just getting started.
Press LOVE
Since our launch, Wicked Good has been featured in some of the most stylish and well curated publications in the world.
FRAGRANCE LIBRARY
We invite you to step into our perfume boutique—a Willy Wonka-esque realm with wall to wall apothecary jars and tiny bottles filled with lavish fragrance notes, where an unavoidable mélange of olfactory sweetness wafts through the air.
Because Wicked Good has an ever changing fragrance library, you won’t be wearing—or gifting—a scent that everyone else has. This is individuality, bottled.
“Liquid vibes for your tribe.”
Private label without the usual barriers.
Boutiques, spas, influencers, and entrepreneurs can launch their own fragrance collection quickly without committing to massive minimum orders or spending years developing a custom fragrance.
Thirty five plus years of fragrance expertise. Our brand is built on decades of formulation, product development, and manufacturing experience, not a trend that started last year.
Your Sensory Journey Awaits
Only at wicked good
You’re cordially invited. Every fragrance holds a little magic. Come in and stay for a spell.
#SmellWickedGood
