#SmellWickedGood

As a creator at Wicked Good, I am delighted to be your guide through this enchanted world, crafting stories that linger in the memory like spells that refuse to break.

Thank you for joining me on this exciting journey. I appreciate your love + support + I can’t wait to share more.

xo
Cheri

What does 'consciously crafted' truly mean at Wicked Good? While 'clean' is a term with many meanings in the beauty industry, we focus less on what's excluded from our products + more on the carefully chosen ingredients we include.

Our commitment to transparency + sustainability guides everything we do. This approach isn't just modern; it's intentional. It allows you, our customers, to make informed choices based on what matters most to you.

To be certified as cruelty-free, not only must a company refrain from testing its products on animals, but the company's suppliers and manufacturers must refrain from testing their ingredients on animals as well. This ensures that ethical testing methods were utilized throughout every step of the manufacturing + production processes.

Beware of products that state a variation of: "This product was not tested on animals." Although it may be the case that the finished product itself was not tested on animals, it's not guaranteed that its ingredients weren't as well. In fact, the majority of animal testing actually occurs on a product's individual ingredients. 

Also, cruelty free does not equal vegan. We are vegan! Vegan products are those that do not contain any animal-derived ingredients. One of the most common non-vegan ingredients used in fragrance is musk oil. Some manufacturers, like us, have since switched over to vegan designed molecules when creating musk and other animal-derived ingredients due to ethical + environmental concerns.

When we say handcrafted, we truly mean it—magic unfolds in our Chicago studio. Each product is individually brewed + bottled, where art meets science in every drop.With care -- and lots of love, we craft, label, package + ship each item, ensuring that a potion of perfection is delivered to you every time.

We're immensely proud to be an all-women-owned, operated + managed team.Small yet mighty, we weave passion + power into everything we do, crafting wonders with every product + endeavor.