Wild, juicy, and irresistibly bold: meet the shade (and scent) that’s stealing the season.

Every season deserves a star. This one? Mulberry Pie.

It’s not just a color. It’s not just a fragrance. It’s an experience. Imagine the deepest purples of wild berries simmering into velvet richness. Think bold, moody, yet playful—a shade that can ground your palette and elevate it with an unexpected spark.

And yes, Mulberry Pie comes with a scent story just as delicious as its name.

What Does Mulberry Pie Look Like?

Mulberry Pie is a deep, jewel toned purple; sitting somewhere between blackberry jam and a glass of bold red wine. It’s moody, but not heavy. Luxurious, but approachable.

This color makes anything feel elevated:

• A velvet pillow in Mulberry Pie instantly warms a neutral room.

• A silk ribbon in this shade turns simple packaging into boutique-level presentation.

• Even a handmade soap bar dusted with mulberry-colored mica suddenly looks like a luxury gift you can’t leave behind.

It’s the kind of shade that whispers mystery, richness, and just the right amount of drama.

The Scent Behind the Shade

Color and fragrance are inseparable: you see a shade, you feel a mood, and your brain immediately searches for a scent. With Mulberry Pie, we built a fragrance to match: lush, layered, and indulgent.

Here’s how it unfolds:

• Top Notes: Wild Blackberry, Bay Leaf, Crisp Eucalyptus Leaf
  A fresh start that’s sharp, green, and wildly juicy. The eucalyptus cuts through the sweetness, keeping things bright and modern.

• Middle Notes: Black Currant, Sweet Pear, Golden Apricot
  This is where the magic deepens. Sweet fruit meets tart currant, while apricot adds a sunny glow. It’s like biting into a just-picked mulberry with a drizzle of honey.

• Base Notes: Warm Amber, Vanilla Blossom, Patchouli
  Grounding, sensual, and softly glowing. The vanilla blossoms wrap everything in warmth, while amber and patchouli add that subtle, lingering depth you’ll keep smelling hours later.

Result: A fragrance that’s fruity, lush, and grounding all at once. Just like its color counterpart, it’s playful yet sophisticated.

Why Mulberry Pie, Perfect For Fall

Every season carries a feeling. For late fall into early winter, people crave cozy, grounding, but still indulgent experiences.

That’s where Mulberry Pie fits:

• It’s comforting. The fruit notes feel familiar, like family recipes and cozy gatherings.

• It’s energizing. Eucalyptus and currant keep it bright, not heavy.

• It’s sensual. Amber, vanilla, and patchouli add a depth that feels sophisticated, grown-up, and a little daring.

Bold color. Comforting scent. Nostalgic name.

This isn’t just a trend: it’s a sensory anchor point for the season.

When to Wear It

Mulberry Pie is versatile—but it shines brightest in certain moods and moments:

• Date Nights — Bold enough to feel alluring, soft enough to draw them in closer.
• Seasonal Gatherings — Juicy fruits and warm amber make it perfect for festive nights with friends.
• Everyday Elevation — One spritz turns your daily errands into something a little more decadent.

This is a scent that doesn’t just sit on your skin—it moves with you, transforms with you, and becomes part of your story.

The Wicked Good Touch

At Wicked Good, every fragrance tells a story. Mulberry Pie is no different. We created it to be both comforting and exciting: familiar like a slice of pie, yet sophisticated enough to surprise you.

And as always, it’s clean, cruelty free, vegan, and consciously crafted. Because indulgence should always feel good.

Mulberry Pie in a Bottle

• Fragrance Family: Fruity Woody

• Scent Type: Juicy + Warm

• Notes:
  • Top: Wild Blackberry, Bay Leaf, Eucalyptus
  • Middle: Black Currant, Sweet Pear, Golden Apricot
  • Base: Warm Amber, Vanilla Blossom, Patchouli

Seasonal obsessions come and go. But this one? It’s unforgettable. Mulberry Pie is bold, luscious, and endlessly wearable: an indulgence you’ll crave again and again.

Ready for your slice?