Turn your laundry routine into a self-care ritual with fragrance that slays

Let’s be real. Laundry is nobody’s love language.

It’s the chore that never ends. The dull, background task of adulthood. One minute you’re folding towels, and the next—boom—there’s a whole new load waiting. (Didn’t we just do this?)

But what if laundry could feel... dare we say... luxurious?

Spoiler alert: It can.
And it starts with swapping out your bland, mass-market detergent for something that actually smells like you. Something Wicked Good.

Why Regular Laundry Products Are (Honestly) a Buzzkill

Let’s talk about it. Most commercial detergents smell like fake flowers and fluorescent lighting. They’re overly strong, one-dimensional, and frankly, not cute.

Worse? Many are packed with toxic ingredients like phthalates, parabens, and dyes that can mess with your skin, hormones, and the planet.

That’s where we come in.

Meet the Glow-Up: Wicked Good Luxury Fragrance Laundry Care

✨ Shop the collection here »

Our laundry line isn’t just detergent. It’s a lifestyle upgrade. Luxury Liquid Laundry Detergent. Luxury Fabric Softener. Fluffy Eco Dryer Balls + Aroma Oil.

We created it because we were tired of our favorite outfits smelling like “clean cotton” from a plastic bottle. You deserve better. Your skin deserves better. And your sheets? Oh honey, they deserve to smell like heaven.

So we bottled up your favorite Wicked Good fragrances—and infused them into eco-friendly, cruelty free, concentrated laundry formulas that actually make laundry fun.

Yes. Fun.

What Makes It Different?

Let’s break it down:

• Super Concentrated Formula: A little goes a long way. You get up to 64 loads in one sleek bottle.

• Plant-Based + Cruelty Free: Clean ingredients that don’t mess with your skin or the environment.

• Scented Like Your Signature Perfume: Not your grandma’s detergent (unless your grandma wears Tom Ford dupes).

• High Efficiency (HE) Safe: Works in any machine, from vintage top-loaders to your high-end washer-dryer dream duo.

• Refill Options: Because sustainable is sexy.

Favorite Fragrances (aka Laundry that Slaps)

Here are just a few of the luxe scent options our customers are obsessed with:

Feu de Bois

Smells like: a Parisian fireplace, cashmere blankets, and deep, cozy vibes.
Perfect for: bedding, sweaters, flannel sheets in winter.

Bergamot Citrus

Smells like: citrus groves, spa retreats, and wellness energy.
Perfect for: yoga towels, gym clothes, Sunday reset routines.

Lilac

Smells like: springtime in a bottle, delicate and nostalgic.
Perfect for: lingerie, vintage slips, sheets for guest rooms.

Wood Sage + Sea Salt 

Smells like: minimalist coastal cool.
Perfect for: literally everything—t-shirts, towels, robes. Clean, crisp, addictive.

Baccarat Rouge Type

Smells like: golden skin, crystal sugar, and late-night luxury
Perfect for: pillowcases, cashmere loungewear, and when you want your laundry to smell like wealth

Santal 33 Type

Smells like: sun-warmed leather, smoky sandalwood, and desert swagger
Perfect for: your favorite denim, oversized tees, and smelling cooler than anyone in the room

PS: You can match your laundry scent to your perfume for full-scent immersion. (Extra? Maybe. Iconic? Absolutely.)

How to Turn Laundry Into a Ritual

Yes, laundry. A ritual.

The secret? Scent + intention. Here's how to make it magic:

1. Choose a Signature Scent

What’s your mood this week? Energized and citrusy? Sultry and moody? Cozy and soft?

Pick a laundry scent that reflects how you want to feel—and let it infuse everything from your hoodie to your pillowcase.

Pro tip: Create a "daytime scent" (citrus, floral) and a "nighttime scent" (woods, vanilla) to upgrade your routine even more.

2. Create a Laundry Vibe

Throw on your favorite playlist or a good audiobook. Light a candle. Pour a drink. Make it a vibe.

You’re not just washing socks. You’re cleansing energy. You’re refreshing your sacred wardrobe. You’re doing a tiny, beautiful thing for future-you.

3. Treat Your Linens Like Royalty

Ever climb into bed and it just smells meh? Yeah. That ends here.

Use one of our Wicked Good laundry scents on your sheets and duvet cover. Then, layer the vibe with a linen spray or perfume mist. Add a sprig of eucalyptus to your pillowcase drawer for bonus points.

4. Switch It Up Seasonally

You don’t wear the same perfume year-round—so why would your laundry smell the same?

Try:

• Spring: Orange Blossom or Peony + Blush Suede

• Summer: Wood Sage Sea Salt or Hawaiian Tropic

• Fall: Coffee + Whiskey or Pumpkin Suede

• Winter: Feu de Bois or Cashmere Glow

Each load becomes a little sensory shift in your home’s vibe.

Our Customers LOVE 'em

“This is my secret weapon. I do laundry just to smell this again. My guests ALWAYS ask what I use.” — Hannah D.

“Smells like Le Labo, performs better than Tide. I’m never going back.” — Carlos M.

“Obsessed is an understatement. My dog’s bed smells better than my ex’s entire apartment.” — Jess L.

Warning: You’ll Become a Laundry Snob

Once you go Wicked Good, you'll start sniffing everyone else's laundry like 👃🏼“Okay... but where’s the depth?”

Don’t say we didn’t warn you.

How to Use It (Because You’re Busy)

• Standard Load: Use 1 capful (it’s concentrated magic)

• Large or Heavily Soiled Load: 2 capfuls

• Hand Wash / Delicates: A few drops go a long way

You can also use it to scent wool dryer balls, steamers, or even a spritz bottle for DIY linen sprays.

Eco-Chic, Always

We believe your self-care shouldn’t come at the planet’s expense. That’s why all our laundry products are:

• Biodegradable

• Cruelty free

• SLS/SLES Free

• Vegan + clean

• Refillable

Bonus: They’re packaged in minimalist, display-worthy bottles you won’t want to hide under the sink.

Ready to Shake Up Your Laundry Life?

Laundry might never be your favorite task—but with Wicked Good Luxury Fragrance Laundry Care, it just might become your most satisfying one.

So go ahead. Romanticize the rinse cycle.
You deserve to feel Wicked Good—head to toe, towel to tee.

👉 Shop the collection now and turn “ugh, laundry” into “mmm, what IS that scent?”