Fragrance Trends for 2018: What’s Smelling Fresh This Year?

As 2018 unfolds, the world of fragrance is shifting to embrace individuality, sustainability, and new sensory adventures. Perfume is no longer just a beauty product—it’s a lifestyle statement, a mood enhancer, and a deeply personal signature. This year’s trends are an exciting blend of the familiar and the innovative, giving fragrance lovers plenty to explore.

1. Personalization Takes Center Stage

The desire for bespoke experiences is shaping the fragrance industry like never before. More consumers are seeking customizable scents that tell their personal story. Brands are offering tools to layer, mix, and match fragrances, giving users the freedom to create a scent that’s entirely their own.

Take Wicked Good, for example—we allow you to design your one-of-a-kind bespoke fragrance. Whether it’s for an individual or a brand, personalized scents are the ultimate luxury.

2. Clean and Green Scents

Sustainability and wellness are driving a demand for clean, natural fragrances. Today’s consumers are not only curious about how perfumes smell but also about what goes into making them. With clean labels, eco-friendly ingredients, and transparency taking the spotlight, perfumes that use ethically sourced botanicals and non-toxic formulations are on the rise.

At Wicked Good, our addition of Australian bush flower essences is a nod to this trend, combining natural beauty with emotional and physical benefits.

3. Unisex Fragrances

In 2018, the fragrance industry continues to embrace gender-neutral scents. Moving away from traditional notions of "masculine" and "feminine," unisex perfumes cater to everyone. These versatile creations mix florals, woods, and spicy notes for balanced, intriguing compositions. Millennials, in particular, are loving this trend, as it aligns with their preference for inclusivity and self-expression.

Some of our best-selling unisex fragrances—like Dirty, Voodoo, and Egyptian Musk—are perfect examples of this universal appeal.

4. Layering Is the New Norm

Fragrance layering isn’t just for the pros anymore. Mixing complementary scents to create a unique profile is becoming mainstream. Layering allows wearers to transition effortlessly from day to night or customize their perfume for different moods and occasions.

Brands like Wicked Good make layering accessible with a wide variety of scents that pair beautifully, giving you endless possibilities to play and experiment.

5. Gourmand Scents Are Here to Stay

Rich, edible fragrances that evoke sweet treats and delicious desserts are still captivating the fragrance world. Think vanilla, caramel, and chocolate but with a twist—gourmand scents in 2018 are balanced with notes of woods, spices, and florals to create depth and sophistication.

Our Caramel Macchiato or Vanilla Banana perfumes are perfect for satisfying your sweet tooth in a refined way.

6. New Takes on Florals

Florals remain a cornerstone of the fragrance world, but this year, they’re getting a modern makeover. Perfume houses are blending unexpected combinations like rose with oud or jasmine with leather, creating floral scents that are bold, edgy, and anything but traditional.

Wicked Good’s floral offerings, like Magnolia and Rose Jam, bring a contemporary twist to timeless classics.

7. Sense of Place Scents

Perfumes that transport you to a specific location—whether it’s a sunny beach, a bustling city, or a serene forest—are trending this year. These “destination-inspired” fragrances capture the essence of travel and exploration, offering a sensory escape.

Our Sea Salt Driftwood or Great Outdoors fragrances are perfect examples of how scent can take you on a journey.

8. Metallic Notes Spark Interest

For something truly futuristic, metallic notes are entering the scene. These avant-garde fragrances mimic the scent of cool metals, often blended with aldehydes and florals for a striking, high-tech aroma. Metallic fragrances are ideal for those who want something edgy and unconventional.

Closing Thoughts

Fragrance in 2018 is all about individuality, sustainability, and pushing creative boundaries. Whether you’re drawn to the clean simplicity of natural ingredients, the inclusivity of unisex scents, or the artistry of bespoke creations, there’s something for everyone to explore.

At Wicked Good, we’re thrilled to bring you fragrances that capture these trends and make them uniquely yours. From our customizable options to our trend-forward scents, we’re here to help you discover your signature for 2018 and beyond.

Ready to refresh your fragrance wardrobe? Explore our collection and start your scent journey today.