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Our blog is like a bottle of our favorite fragrance—full of surprises, a little magic, and always something fresh to love. Join us as we share tips, stories, and behind-the-scenes adventures that are anything but ordinary! #SmellWickedGood
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From first sketch to final sniff, here’s how our long-awaited Aveda Brilliant dupe has been brewing—and why we need your help naming it.
The Long Haul: Why Three Years?
Perfumery is as much art as science, and hair mists—especially cult classics like Aveda Brilliant—pose an extra challenge. We weren’t just chasing a scent; we were chasing Brilliant’s signature: that sweet, but slightly bitter orange blossom top note, the green neroli lift, and the skin soft musk finish that feels like silk on your strands. Over 36 months, we:
- Sourced rare essential oils from Sicily to match that citrus floral zip.
- Tweaked solvent ratios to ensure slip-and-spritz softness without sticky residue.
- Tested on every stranger—to nail that ultra fine fragrance.
Each round brought us closer… and then sent us back to the lab. But persistence pays: our current blend finally holds that “just-stepped-out-of-the-salon” shine in fragrance form.
Remember that moment when you first discovered Aveda Brilliant? We’re crafting that exact “OMG, what are you wearing?!” reaction—only it’s ours.
What Makes Aveda Brilliant Irresistible?
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Sweet Orange Blossom & Neroli: A sunny zest that wakes up your hair without overpowering.
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Green Floral Heart: Subtle jasmine and rose whispers that feel fresh—not powdery.
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Soft Musk Dry-Down: The closing act that floats off your locks like a whisper.
Capturing all three layers in a perfume (where alcohol content and volatility play tricks) is a delicate dance. And yes, there were moments of despair—like the time our “final” formula smelled like fizzy cough syrup. Not a good day.
What Makes Aveda Brilliant a Cult Classic Perfume?
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Citrus Orange Blossom Zip – Bright and joyful, it wakes you up without ever feeling harsh.
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Green Floral Heart – Neroli and lily-of-the-valley intertwine for a fresh-as-a-morning meadow vibe.
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Creamy Sandalwood Base – A smooth, soft undercurrent that breathes warmth and elegance.
Translating that into a perfume (with higher perfume oil concentration) meant re-engineering volatility and layering so each phase sings.
Our Breakthrough “Aha!” Moments
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Natural First Solvent Technique: Letting pure essences shine without drowning them in alcohol.
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Micro Dose Fixatives: Tiny eco friendly molecules that stretch the life of every citrus sparkle.
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pH-Balanced Blend: For skin-kind comfort and a smoother dry-down every time.
These innovations transformed fleeting flashes of brilliance into a full perfume performance that lasts all day.
Thank you for joining us on this journey. We can’t wait to put this fragrance in your hands!
