Scents that stay. Secrets that slay. Here’s how to get your fragrance to last longer than your to-do list.

Perfume shouldn’t ghost you.

Yet, we've all been there. You spritz your signature scent, strut out the door, and by lunch it's MIA. Vanished. Like it was never even there. Rude.

At Wicked Good, we believe your fragrance should stay committed. So whether you're into cozy gourmand blends, fresh citrusy vibes, or dark mysterious potions, here’s the full scoop on how to make your perfume linger longer—from smart spritzing to scent-saving storage.

Let's start with this: Perfume is chemistry, not magic (though it smells like it).

Part 1: Get to Know Your Notes

Every perfume is made up of three types of notes: top, middle (aka heart), and base. It’s like a love triangle, but without the drama.

• Top Notes: First impressions. Think citrus, herbs, light florals. These are bright but fleeting.

• Middle Notes: The personality. Florals, fruits, spices. They emerge after the top notes fade.

• Base Notes: The lingerers. Vanilla, woods, musk. They’re slow to show up but stick around (like a good friend with snacks).

Want a longer-lasting scent? Look for perfumes with strong base notes like sandalwood, patchouli, amber, or vanilla. At Wicked Good, we design our scents with this in mind.

Pro tip: Spray your scent and smell it 15 minutes later. That’s your real fragrance.

Part 2: Application is Everything

Fragrance longevity isn’t just about what you wear—it’s about how you wear it.

1. Moisturize Before You Spritz
Perfume clings better to hydrated skin. Use an unscented or matching scented lotion to lock in scent. Dry skin? Your perfume will ghost you.

2. Hit Your Hot Spots
Pulse points are warm AF—perfect for activating perfume. Spray your wrists, inner elbows, behind your knees, neck, and even your belly button. Yep, we said belly button.

3. Hair It Is
Hair holds scent like a pro. Spritz a bit on your brush and sweep through. Or better yet, use a dedicated hair mist to avoid drying out your strands.

4. Don’t Rub. Ever.
That wrist-rub thing? Stop it. It breaks down the top notes and shortens your scent story. Dab, pat, or let it be.

5. Apply Right After Showering
Your pores are open and ready. Lock in that scent while your skin is still slightly damp (but not wet).

Part 3: Layer Like a Pro

We’re not just talking sweaters. Scent layering—aka fragrance cocktailing—can build a longer-lasting, more complex scent.

• Start with a scented body wash

• Follow up with a coordinating lotion or body oil

• Top off with your perfume

Wicked Good fragrances are designed to be layered. Want to smell like a fresh bouquet with a dark twist? Pair "Violet Sugar" with "Smoke & Mirrors."

Try this combo: Layer "Sea Salt + Driftwood" with "Coconut Milk" for a beachy scent that lasts past sunset.

Part 4: Avoid These Common Mistakes

Let’s fix some fragrance faux pas.

Mistake #1: Overspraying.
More isn’t always better. Too much perfume can overwhelm and burn off quickly. A little goes a long way.

Mistake #2: Spraying clothes only.
Perfume was made for skin. Sure, it sticks to fabric, but it won’t evolve or mix with your chemistry—and that’s where the magic happens.

Mistake #3: Storing in the wrong place.
Your bathroom? It’s basically a perfume graveyard. Heat + humidity = fragrance fail. Keep your perfume in a cool, dark place.

Mistake #4: Using expired perfume.
Yep, they go bad. If it smells off or changes color, it’s time to say goodbye.

Part 5: Storage Hacks to Preserve Your Precious Juice

We know, your vanity looks cuter with your perfume out on display. But unless you're into oxidized alcohol and sun-scorched top notes, here’s the real tea:

• Keep it cool: 65-72°F is ideal.

• No sunlight: Light degrades scent molecules.

• Keep it sealed: Oxygen = the enemy.

• Skip the fridge: Too cold can be just as bad.

Consider investing in a fragrance fridge or storing your signature scents in a drawer away from sunlight.

Collector tip: If you're hoarding discontinued Wicked Good favorites (no judgment), decant a bit and keep the rest sealed. It'll last longer.

Bonus: How to Refresh Your Scent Midday

Even the best perfumes fade a bit. To keep your fragrance game strong:

• Carry a travel-size spray or rollerball

• Spritz a scarf or inside of your jacket

• Use a scented lotion touch-up

• Refresh with a hair mist—especially post-workout

Let Your Scent Speak Volumes

Perfume is personal. It's your invisible armor, your mood booster, your memory-maker. It deserves to be noticed.

With the right fragrance, the perfect application, and a few scent-savvy tricks, you'll stop chasing your scent—and start owning it.

Want a fragrance that doesn’t disappear by noon? Explore Wicked Good’s long-lasting scents designed to cling, captivate, and actually commit.