Individualism plays a role in current fragrance trends, with bespoke and custom perfumes leading the fragrance trends in 2017.  Expect to see the following this year:  Custom Fragrances:

Personal­ization has emerged as a hallmark of many niche brands. Brands such as Commodity invite consumers to mix a “cocktail” by layering individual fragrances to create a unique scent, while other companies, such as Waft, utilize technology to allow customers to create their own personal fragrance based on favorite social activities, moods and scents.

Wicked Good allows for complete customization by allowing customers to crete their own one-of-a-kind bespoke scent for individuals + brands. 

Natural scents: 
Natural fragrances have held a firm place in the market as consumers pay closer attention to the ingredients and processes used to make beauty products. Multifun­ctional aspects of such fragrances are an added bonus—essential oils’ antioxidant, anti-aging and other properties are attractive to consumers. La Vanilla for instance add a healthy boost of anioxidants.

Wicked Good is kicking it up a notch with the option to add any one of 12 Australian bush flower essences; a powerful combination!  

Unisex: 
Women want to express their personality beyond traditionally feminine fragrances and branch into more masculine notes. As gender norms evolve, more women are wearing fragrances once reserved for men. Unisex scents have risen in popularity and are oft targeted at millennial consumers, with 29% of 2015’s fragrance launches sporting a genderless label. Our best-selling Wicked Good unisex scents are: Dirty, Voodoo + Egyptian Musk.

Fragrance is no longer just a finishing touch—it’s a deeply personal expression of individuality. As we embrace 2017’s fragrance trends, it’s clear that personal style and self-expression are driving the industry. From custom fragrances to genderless scents and nature-inspired formulations, the possibilities are endless.

Customization offers a chance to create something truly unique, allowing individuals to layer or even design scents that resonate with their personality. Brands like Wicked Good make this experience even more magical, blending personal preferences with expert craftsmanship to deliver bespoke scents for both individuals and brands. Imagine carrying a fragrance that is as one-of-a-kind as your story.

Natural fragrances continue to thrive as consumers prioritize wellness and ingredient transparency. The addition of Australian bush flower essences by Wicked Good elevates this trend, delivering not only a sensory experience but also the potential for emotional and physical well-being. It’s a beautiful reminder that fragrance can nurture the soul as much as it delights the senses.

Unisex scents are challenging traditional notions of gendered fragrances, proving that perfume is for everyone, regardless of labels. Women are confidently exploring bold, earthy, and musky notes, while men are embracing soft florals and sweet tones. Unisex scents like Dirty, Voodoo, and Egyptian Musk from Wicked Good perfectly encapsulate this freedom, offering something timeless and universal.

Whether you’re looking to experiment with layering, embrace the beauty of natural ingredients, or break free from gendered norms, 2017 is shaping up to be a year of endless possibilities in fragrance. Your scent is your signature—make it uniquely yours with these inspiring trends and innovations.