Why your next favorite fragrance might smell like charm bracelets, childhood dreams, and a candy-coated rebellion.

Cluttercore isn’t just a style—it’s a statement. A glorious, chaotic rebellion against beige-on-beige minimalism, Cluttercore celebrates the joy of “too much”—think charm-laden denim, chaotic bedroom walls, glitchy graphics, and TikTok-approved “play clothes” that feel like your childhood dress-up box exploded (in the best way).

This maximalist wave is sweeping through fashion and interiors—and now? It’s making major noise in fragrance.

So, what exactly is Cluttercore in scent form?
Imagine this: A fragrance that opens with a burst of bubblegum and glittery lychee, settles into a heart of soft plastic doll head (yes, that’s a note now), and dries down to vintage lip gloss and your childhood BFF’s sticker-covered diary. Sound wild? That’s the point.

Fragrance is finally getting messy. And we are here for it.

The Rise of “Charm Scents”

Cluttercore’s obsession with personalization—seen in trends like anik-anik, the Filipino term for whimsical trinkets—is fueling the desire for fragrance with personality. Not just signature scents, but scents that feel hyper-specific, nostalgic, and unique.

We’re seeing more:

• Mix-and-match perfumes designed to be layered and remixed, like a scented playlist.

• Novelty bottle designs with keychains, charms, or surprise trinkets attached—essentially, perfume turned collectible object.

• Unexpected notes that spark emotion (think: marshmallow glue, vinyl dolls, rain on playground woodchips).

Because why smell like everyone else when you can smell like your whole life story?

From Messy Rooms to Messy Perfume Tables

In interiors, Cluttercore has given rise to the intentionally “messy” aesthetic—chaotic bookshelves, nostalgic knick-knacks, and rooms that feel lived in rather than Instagram-staged. The same ethos is landing squarely on our vanities.

People are building scent wardrobes that look more like moodboards than collections—lined with perfume oils in mismatched bottles, indie brand discoveries, and candles that double as decor.

Fragrance is no longer a one-and-done identity play. It’s a mood ring. A diary entry. A scented accessory that changes based on your vibe (or your outfit).

Why Now? (Hint: The World Feels Weird.)

This surge in scented maximalism is part rebellion, part therapy. After years of sterile minimalism and post-pandemic reevaluation, there’s a craving for comfort, creativity, and sensory joy. And fragrance delivers all three.

Lisa Sahakian of Ian Charms nails it: “People want their style to reflect their personality—even if they’re wearing the same bag as everyone else, they want it to say something about them.” The same goes for scent. That clean girl vanilla? Great. But the weird gummy bear + basil oil + grandma’s attic combo? Now that’s a vibe.

Wicked Good Example: Enter the Charm Bomb Collection

At Wicked Good, we’ve been bottling this trend before it even had a name. Our Charm Bomb scents blend nostalgic gourmand with playful chaos—like if Lisa Frank made perfume.

One best-seller? A scent that opens with pink lemonade Pixy Stix, melts into soft musk and neon vinyl, and finishes with a twinkle of sugar crystals and a whisper of retro lip balm. Customers say it smells like "childhood... but make it cool."

Charmed, I'm Sure: Scents That Sparkle with Personality

These charm-packed fragrances and candles are bringing big main character energy—with a wink, a bead, and a whole lot of scent magic.

Kimchi Blue Candle Collection

Beaded and bewitched. These charm-adorned candles are straight out of a dream journal. With scents like Free Spirit, Lucid Dreams, Nirvana, and Withered Rose, this collection is giving Y2K tarot reader meets indie rock muse. Light one, set an intention, and let the vibes do the rest.

Moschino – Toy 2 Pearl

Tahitian goddess energy, bottled. Inspired by the shimmering glow of mother-of-pearl, this pearlescent stunner blends lemon sorbet, beachy sand, wild oregano, and cypress. It's sun-drenched, a little salty, and totally unexpected—in true Moschino fashion.

Marc Jacobs – Perfect Charm Collector Edition

Quirky, cute, and unapologetically YOU. This limited-edition collector’s bottle is decked out in eclectic charms, turning the cult-fave Perfect fragrance into a celebration of friendship, self-love, and all things delightfully weird. A scent that says: You're not perfect—you're better.

Final Spritz: What Cluttercore Means for the Future of Fragrance

As Cluttercore continues to charm its way through fashion, decor, and now beauty, the rules of fragrance are changing:

• More personality. Less polish.

• More layers. Less linear.

• More “WTF is that note?” Less “just another vanilla.”

Fragrance is finally embracing fun, feeling, and a little fragrant chaos. And honestly? It smells really, really good.