Jo Malone is a UK-based fragrance designer who got her start in the fragrance industry as a florist. Her lifelong fondness for all things fragrant began as a child, when she tried to produce her own fragrances using flowers from the family garden and grated soap.
Working as a florist by day and a beautician who did facials by night, her business took off when the Nutmeg and Ginger bath oil she produced as a thank-you gift for clients led to requests for re-orders. In 1994, Jo Malone opened her first boutique in London, offering fragrances, skin care, and home scents. A flagship boutique on London's famed Sloane Street was opened in 1999
There are several elements that distinguish the Jo Malone London brand from other fragrance labels. Apart from its range of products and DNA deeply rooted on all things distinctly English, Jo Malone has also become known for introducing the concept of layering scents. The idea is to combine two or more scents; combining of scents allow wearers to be creative and establish a fragrance that is truly their own.
The simple but elegant cream-colored packaging with black trim perfectly embodied the tasteful, often subtle and dignified scents in the line.
The success of Jo Malone caught the eye of a beauty industry giant. Estee Lauder Companies acquired the Jo Malone brand in 1999, and Jo remained with the company as its chairwoman and creative director until 2006. Estee Lauder Companies continues to operate and produce new scents under the Jo Malone brand. With the financial backing of Estee Lauder Companies, the Jo Malone brand has expanded its distribution to numerous countries around the world.
In November 2011, designer Jo Malone announced a return to the fragrance industry with the formation of a new brand, Jo Loves.
The earliest Jo Malone fragrance was created in 1990 and the newest is from 2018. Jo Malone London fragrances were made in collaboration with perfumers Jo Malone, Anne Flipo, Fabrice Pellegrin, Yann Vasnier, Christine Nagel, Marie Salamagne, Jean-Claude Delville, Beverley Bayne, Lucien Piquet, Patricia Bilodeau, Celine Barel, David Apel, Christian Provenzano, Celine Roux, Mathilde Bijaoui, Pierre Negrin and Serge Majoullier.
NUTMEG & GINGER While working as a florist by day and a esthetician at night in London, she developed a scented lotion and body oil to give to her most loyal clients; the fragrance became Nutmeg & Ginger, the first Jo Malone scent. 1990