Individualism plays a role in current fragrance trends, with bespoke and custom perfumes leading the fragrance trends in 2017.
Expect to see the following this year:
Custom Fragrances: Personalization has emerged as a hallmark of many niche brands. Brands such as Commodity invite consumers to mix a “cocktail” by layering individual fragrances to create a unique scent, while other companies, such as Waft, utilize technology to allow customers to create their own personal fragrance based on favorite social activities, moods and scents. Wicked Good allows for complete customization by allowing customers to crete their own one-of-a-kind bespoke scentfor individsuals + brands.
Natural scents: Natural fragrances have held a firm place in the market as consumers pay closer attention to the ingredients and processes used to make beauty products. Multifunctional aspects of such fragrances are an added bonus—essential oils’ antioxidant, anti-aging and other properties are attractive to consumers. La Vanilla for instance add a healthy boost of anioxidants. Wicked Good is kicking it up a notch with the option to add any one of 12 Australian bush flower esscnes; a powerful combination!
Unisex: Women want to express their personality beyond traditionally feminine fragrances and branch into more masculine notes. As gender norms evolve, more women are wearing fragrances once reserved for men. Unisex scents have risen in popularity and are oft targeted at millennial consumers, with 29% of 2015’s fragrance launches sporting a genderless label. Our best-selling Wicked Good unisex scents are: Dirty, Voodoo + Egyptian Musk.